Customer

The Customer module allows businesses to maintain detailed customer profiles, storing all essential information in one accessible place. This data centralization enables team members to understand each customer’s preferences, behaviors, and interaction history, making it easier to deliver personalized services. Additionally, the module offers powerful interaction tracking tools, recording engagements across multiple channels and touchpoints. By tracking and segmenting customers based on behavior and preferences, the module supports targeted marketing efforts, ensuring that customers receive relevant communications and offers. Overall, it enhances customer relationship management by providing insights that drive customer satisfaction and loyalty.